Gramo's New Beat: Pioneering the Digital Era for Music Professionals
Gramo serves as a pivotal Software as a Service (SaaS) platform for Norwegian radio and television broadcasters, enabling them to distribute earned revenue to artists and creators. With an expansive member base that includes major names like NRK, it's evident that their service holds a significant place in the broadcasting ecosystem. The essence of Gramo's vision is to provide transparent insights into how often music and content are played, democratizing access to crucial revenue data for over 36,000 members.
The challenge
Despite the potential and reach of Gramo's services, Skalar identified multiple challenges during the engagement. Artists infrequently engaged with the platform - often just once a year. This sporadic use highlighted deeper issues: an inconsistent brand profile, a challenging user experience, difficulty in communications, and an overwhelming strain on customer support.
The solution
Skalar stepped in with a holistic approach to redesign Gramo's digital service, especially focusing on "Min Side" - the dedicated artist's page. We aimed to transform Min Side into a digital sanctuary for artists - a comprehensive space that not only provides data but resonates with the artist's journey.
Revamping for Relevance: We started with a complete overhaul of the dashboard, enhancing its usability and making the data visualization more intuitive.
Communication Streamlined: Recognizing the challenges artists faced in communication, we integrated efficient channels to ensure smoother interactions.
Aesthetic Alignment: Emphasizing the artistic spirit, we revamped the design language to echo inclusivity and creativity, creating an environment artists could resonate with.
Enhanced Search and UX: Realizing the importance of quick data retrieval, we introduced robust search functionalities and restructured the overall user experience for seamless navigation.
Features and Technical Enhancement
The transformation wasn't just skin deep. Behind the scenes, Skalar worked extensively to:
Introduce a cleaner code structure for better platform performance.
Design a fluid user experience that reduced bounce rates and increased interaction times.
Strategically position the brand elements to reflect Gramo's values and resonate with the artists.
The results
Skalar's engagement with Gramo ushered in a new era for the platform:
A notable increase in user satisfaction, evidenced by metrics and feedback.
Increased engagement rates, with up to 72% of those registered accessing Min Side since 2017.
A significant 15% uptick in usability, enhancing the overall artist experience.