Pioneering Sustainability Assessments for SMEs with ESG Trackr
ESG Trackr embarked on a mission to democratize sustainability assessments, focusing on small and medium-sized enterprises. Historically, sustainability measurements have been a luxury only big corporations could afford. With ESG Trackr's technology-driven approach, not only have these assessments become affordable, but also more transparent, objective, and comparable.
The challenge
The sustainability measurement sector was plagued by greenwashing, with many businesses cherry-picking which actions they wanted to be assessed on. Skalar understood that the challenge was not just to make assessments affordable but also to make them truly representative of a company's sustainability efforts.
The solution
Building from Scratch: Skalar assisted ESG Trackr right from its inception. We crafted a team tailored to ESG Trackr's needs, ensuring that the foundation was strong.
Scientifically-Driven Assessment: Our CTO developed a proof of concept based on a scientific method for sustainability assessment.
Methodology Refinement: Skalar's CFO lent his expertise, further refining the assessment methodology and ensuring financial integrity.
MVP to Market: Post the proof of concept phase, Skalar transitioned to creating an MVP, helping ESG Trackr validate its business model with actual customers.
The results
Thanks to Skalar's robust technical and strategic support, ESG Trackr's MVP was a hit:
Gained early traction with the first set of paying customers.
Received positive feedback, proving the market need for affordable and transparent sustainability assessments.