Revolutionizing Real Estate Marketing Through IWEB
As 2011 rolled in, INVISO, an ambitious real estate marketing entity, identified a significant market gap. Realtors, despite understanding the value of professional photography, were hesitant to invest due to the perceived high costs. This posed a challenge in elevating property listings to their true potential.
The challenge
For INVISO, the core problems to address were:
The general reluctance of realtors to commission professional photographers.
A fragmented market with no unified platform for brokers to easily book photography services.
The need to provide an economical solution that would appeal to both photographers and realtors.
The solution
In tandem with Skalar, INVISO birthed IWEB – a game-changing digital platform that:
Simplified the booking process of professional photographers for realtors.
Provided a cost-effective medium for photographers to offer their services.
Integrated user-driven features, constantly evolving based on real-time feedback.
Ensured robust system stability, evidenced by its impressive uptime over the years.
The results
INVISO rapidly established itself as a frontrunner in real estate marketing, securing partnerships with notable entities like DNB, Norway's premier bank.
The industry witnessed a paradigm shift, with high-quality photography becoming the standard for Norwegian property listings.
The success of IWEB facilitated INVISO's expansion into international markets, notably the US and Spain.
Users of the IWEB platform consistently echoed their satisfaction, praising its reliability and comprehensive features.