World Bridge Tour

Digital bridge tournaments and the world's first bridge robot

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The World Bridge Tour (WBT) is supposed to be an arena for all competitive bridge players. Conducting competitions and tournaments, they want to create a community for everyone from amateurs to professionals.

In short

Problem

Bridge as a game has been neglected digitally. Existing platforms are outdated and poorly adapted to new generations of players.

Solution

A complete digital tournament platform for bridge — with built-in video and audio, clear tournament flow, and the world's first robot bridge player.

Results

A full-fledged MVP was launched and tested in tournament, forming the basis for further growth and scaling of the World Bridge Tour.

A full-fledged MVP was launched and tested in tournament, forming the basis for further growth and scaling of the World Bridge Tour.

Where we started


The World Bridge Tour had a clear vision: modernize and digitize the sport of bridge for a global audience. The idea was that by creating a digital solution that was engaging to use, one could also attract more new players and especially from younger generations.

The goal and mission of Skalar

The World Bridge Tour came to Skalar with an ambitious vision: to modernize and digitize bridge as a sport. The goal was to build a platform that could bring players together globally — and at the same time lower the threshold for participating. Skalar's mission was to take this vision from idea to a launch-ready product. We provided a complete multidisciplinary team that took responsibility for the entire process: insight work, product strategy, design and development. We also actively contributed in defining core functionality, technical frameworks and how the solution could scale internationally.

Feedback

The World Bridge Tour has really taken bridge sport to a new level. As a player, it's incredibly motivating to be part of a platform that feels modern, intuitive and accessible — no matter where in the world you are.

International bridge player
Value for
World Bridge Tour

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