Rally
Do car enthusiasts find it fun to collect cars digitally?
Rally is developed and owned by Skalar — as an example of how we test our own ideas in the market, using the same approach we use for our customers. The project provided us with valuable learning about both user needs and business models — and showed how small teams can validate ideas quickly and purposefully.
In short
Problem
Car enthusiasts have no common digital arena to collect, share and keep track of their favorite vehicles. Existing solutions are fragmented and unengaging.
Solution
Rally — an app that allows users to collect vehicles, follow owners and get information, photos and stories, with technical support for reg.nr searches and event updates.
Results
Launched at the Oslo Motor Show. Over 200 users tested the solution and we conducted hundreds of conversations with enthusiasts. We gained valuable insight -- and learned that this is a niche product without a clear business model today.
